Press Releases
ATE - the latest
8/26/2019
Continental OE Quality ATE Replacement Brake Boosters Improve Braking System Performance
Delivers quick and reliable response for customers, even at low pedal force
7/16/2019
Continental ATE SL.6 Brake Fluid Ideal for Electronic Brake Systems
Optimum replacement for DOT 4 fluid ESP, ABS, and ASR systems
6/4/2019
New ATE Two-Piece Disc Brake Rotor Certified for Direct Replacement on Mercedes-Benz Models
Continental first to aftermarket with approved coverage for AMG C43 and E43, as well as CLS and GLC models of higher performing classes
1/21/2019
Continental Delivers ATE Brake Pads and Rotors with Exceptional European Coverage
ATE Original Brake pads and ATE Single Pack Rotors minimize noise and vibration
11/1/2018
'OE' - More than a Marketing Term (Undercar Digest)
The November 2018 issue of Undercar Digest features an in-depth cover story on Continental and our aftermarket product lines, including ATE.
7/16/2018
New ATE MK60 Hydraulic Control Unit (HCU) Available as Original Part for Aftermarket Replacement
Provides precise braking for increase safety and reduced wear.
6/5/2018
Continental Delivers ATE Original Brake Pads with 88% Euro Coverage
Comprehensive line features original equipment friction specifications
6/5/2018
Continental Delivers ATE Original Brake Pads with 88% Euro Coverage
• Comprehensive line features original equipment friction specifications
10/31/2017
Continental Announces Return and Expansion of ATE Brake & Hydraulic Parts Program to the North American Market
Comprehensive line includes exceptional coverage for European vehicles
12/19/2016
“Brakethrough Technology”: Continental presents new ATE brand image
Premium brand ATE to be strengthened and internationalized
9/2/2016
Premiere in the aftermarket – a brake disc by Continental for the Mercedes-Benz C Class
Workshops profit from a cost-effective alternative – and especially for the high-volume C Class vehicles
8/31/2016
ECE R90 – 90 percent of ATE brake discs sold already comply with the quality standard
Regulation enters into force in November – inspection of ATE products started early
5/21/2015
ATE PowerDisc: Major extension of product range announced
High-performance brake discs will be available for even more vehicles starting in the third quarter of 2015
9/16/2014
Traditional ATE brand setting tomorrow's standards today
ATE is setting trends in product development as well as through its service Portfolio
8/21/2014
Sponsorship agreement: ATE continues to support national league football team VfL Wolfsburg in 2014/15
ATE is sponsoring VfL Wolfsburg for a second year.
5/9/2014
ATE Partners World Cup Year Campaign
ATE is launching the German campaign „Vom Meister. Für Meister.“ (English: ‟By champions. For champions.") in April.
10/15/2013
New ATE BrakeCenter concept allows garages to offer more products and services
Modules will be added to include VDO electronic products and VDO diesel repair service
8/13/2013
The little specialists for brake repairs
ATE special tools assist workshops to perform a great variety of brake repairs