ATE product and brand protection

It’s unmistakable – it’s the original!

What the label says is what you get in ATE product packages.

We put a lot of passion and experience into the development of our products, so we don’t take kindly to inferior quality being sold with our name on the package!

We affix a two-stage security label to each product package, so you know 100% that it’s an original ATE product in there.

Stage 1: the tesa PrioSpot®

The first stage of the security label is the tesa PrioSpot®. This anti-counterfeiting technology with various testing and security features offers maximum protection and allows the unambiguous identification of imitations.

Every PrioSpot® has a unique code that contains the last four digits of the MAPP code and shines with iridescent rainbow colours under illumination.

The tesa Priospot® is a refinement of the tesa Holospot®. The Holospot® is still available on the market, however, and continues to provide maximum security.

Even high-performing products need protection

Our products themselves are also marked, permanently identifying them as original spare parts.

The trademark, part number, coded batch number and manufacturing date are stamped into our brake drums. Our other products also have their own distinguishing identity marks.

Stage 2: MAPP code

We also achieve maximum security by adding a data matrix code called a MAPP code. The last characters of this code are also represented in the Holospot® or PrioSpot®.

The code can be checked by scanner or by manual entry, so you immediately know if what you are checking is an original ATE part.

To the online code query 

As an alternative, you can also carry out your code check using the ATE iPhone app on your smartphone. Download the

Enter the individual security code here General

Click in the query field with your mouse. Please use only one code per query and enter it without spaces or any other breaks.
Make sure that the CAPS LOCK key is not activated because the query is case-sensitive.

Query via keyboard
Example code: (01)14006633314036(21)PPQDQM08YR64

Please enter the displayed security code.

You can check the authenticity of ATE products in several ways:

  1. Offline
    With a visual inspection of the product label, because the PrioSpot® is unique and the numbers always correspond to the last four characters of the matrix code

  2. Online
  3. Using the ATE app
    Simply scan the data matrix code or enter the ID

Hotline - Product trademark protection
Information regarding the authenticity of ATE products

Please contact us in cases of product brand violations or suspected violations:

Continental AG
Intellectual Property Department

Fax: + 49 – (0) – 511-976-3756

For all other product enquiries, please contact our ATE-Hotline

Technical information on the code query

Mirja Bittrich
oneIDentity+ GmbH
Steinheilstraße 10
85737 Ismaning

Phone.: +49 (0)1802-832266
(€0.06 per call from a German landline)