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Continental Announces Return and Expansion of ATE Brake & Hydraulic Parts Program to the North American Market
Allentown, PA (October 31, 2017) - Continental Commercial Vehicles & Aftermarket, a leading and trusted aftermarket supplier of OE-engineered aftermarket parts for HVAC and engine cooling, door systems, brake systems, tire pressure monitoring systems, engine management, fuel systems and instrumentation, has announced that the company is once again offering the ATE Brake Parts line in the North American market.
The ATE brand encompasses brake pads and rotors, boosters, master cylinders, wheel speed sensors, brake wear indicators, calipers, brake fluid, hoses, reservoirs, as well as wheel cylinders. Continental is a global OE supplier of brake systems and components, and the ATE line offers many genuine OE parts.
According to Dan Caciolo, Head of Product Management for Continental Independent Aftermarket Powertrain & Brake Systems, “The ATE brand has always been a first choice of many of Europe’s premier automakers. By bringing more ATE products and lines to North America we hope to create excellent opportunities for our customers, both those that are in the import specialist segment as well as those that offer full-line portfolios.”
Caciolo adds, “Our OE customers demand state-of-the art performance and quality in all of our ATE brake products. We work to ensure that every one of the products in our ATE aftermarket lines meet the same high standards.”